2013年Interbrand全球最佳品牌100强排行榜 _生活百科

2013年Interbrand全球最佳品牌100强排行榜基本介绍中文名：2013年Interbrand全球最佳品牌100强排行榜
时间：2013年
内容：Interbrand全球最佳品牌
性质：100强排行榜
2013年Interbrand全球最佳品牌100强排行榜概述2013年9月30日，全球最大品牌谘询公司Interbrand发布了2013年度全球最有价值品牌年度报告，苹果已超过可口可乐，成为今年全球最具价值的品牌，去年的第一名可口可乐被挤到第三位。根据Interbrand公布的排行榜，苹果公司（Apple）品牌的价值为983.15亿美元，比去年增加28% 。这是该公司网站公布的，居第二位的是谷歌（Google）公司，其品牌价值为932.91亿美元，比2012年增加34% 。与此同时，可口可乐最近10年来首次跌落最有价值品牌榜首位置，而谷歌公司的排名以前从来没有靠前。今年位居最有价值品牌前十位的有6家IT公司。除了上述苹果和谷歌以外，IBM、微软（Microsoft ）、三星（Samsung）和因特尔（ Intel）公司也被分别评估为大约780亿、600亿、400亿和370亿美元。在100个上榜的品牌当中，涉及到汽车类的品牌共有14个，而跟去年的成绩一样，丰田依然是汽车类品牌中唯一一个进入前十名的，也成为了汽车类品牌中的领头羊。全球最佳品牌排名报告是Interbrand公司发布的，对品牌价值的计算基于财务业绩等多种指标。Interbrand对各公司在作为企业资产的品牌上的持续投资和管理进行评定，并综合考虑财务状况、品牌在购买决策过程中的角色以及品牌实力。在进入前100强的汽车品牌当中，进步最快的要数雪佛兰，去年它并没有上榜，而今年却跃居第89名，比哈雷-戴维森机车（Interbrand也将其归属于汽车品牌类）和法拉利汽车的排名还要高。而在汽车类排名前三的丰田、梅赛德斯·宾士以及宝马，依然维持着去年的排名不变，排名咬得也非常紧，分别为第10、11、12名。2013年Interbrand全球最佳品牌100强排行榜全榜单2013 Rank2012 RankBrand NameRegion/CountrySectorBrand Value ($m)Change in Brand Value12AppleUnited StatesTechnology98,31628%24GoogleUnited StatesTechnology93,29134%31Coca-ColaUnited StatesBeverages79,2132%43IBMUnited StatesBusiness Services78,8084%55MicrosoftUnited StatesTechnology59,5463%66GEUnited StatesDiversified46,9477%77McDonald'sUnited StatesRestaurants41,9925%89SamsungSouth KoreaTechnology39,61020%98IntelUnited StatesTechnology37,257-5%1010ToyotaJapanAutomotive35,34617%1111Mercedes-BenzGermanyAutomotive31,9046%1212BMWGermanyAutomotive31,83910%1314CiscoUnited StatesTechnology29,0537%1413DisneyUnited StatesMedia28,1473%1515HPUnited StatesTechnology25,843-1%1616GilletteUnited StatesFMCG25,1051%1717Louis VuittonFranceLuxury24,8936%1818OracleUnited StatesTechnology24,0889%1920AmazonUnited StatesRetail23,62027%2021HondaJapanAutomotive18,4907%2123H&MSwedenApparel18,16810%2222PepsiUnited StatesBeverages17,8928%2324American ExpressUnited StatesFinancial Services17,64612%2426NikeUnited StatesSporting Goods17,08513%2525SAPGermanyTechnology16,6767%2628IKEASwedenHome Furnishings13,8188%2727UPSUnited StatesTransportation13,7635%2836eBayUnited StatesRetail13,16220%2934PampersUnited StatesFMCG13,03515%3029Kellogg'sUnited StatesFMCG12,9878%3131BudweiserUnited StatesAlcohol12,6146%3233HSBCUnited KingdomFinancial Services12,1837%3332J.P. MorganUnited StatesFinancial Services11,4560%3439VolkswagenGermanyAutomotive11,12020%3530CanonJapanElectronics10,989-9%3637ZaraSpainApparel10,82114%3735NescaféSwitzerlandBeverages10,651-4%3838GucciItalyLuxury10,1517%3942L'OréalFranceFMCG9,87412%4041PhilipsNetherlandsElectronics9,8138%4143AccentureUnited StatesBusiness Services9,4718%4245FordUnited StatesAutomotive9,18115%4353HyundaiSouth KoreaAutomotive9,00420%4448Goldman SachsUnited StatesFinancial Services8,53612%4551SiemensGermanyDiversified8,50313%4640SonyJapanElectronics8,408-8%4744Thomson ReutersCanadaMedia8,103-4%4850CitiUnited StatesFinancial Services7,9735%4952DanoneFranceFMCG7,9686%5047ColgateUnited StatesFMCG7,8332%5155AudiGermanyAutomotive7,7678%5269FacebookUnited StatesTechnology7,73243%5346HeinzUnited StatesFMCG7,648-1%5463HermèsFranceLuxury7,61623%5560adidasGermanySporting Goods7,53512%5657NestléSwitzerlandFMCG7,5279%5719NokiaFinlandElectronics7,444-65%5861CaterpillarUnited StatesDiversified7,12513%5958AXAFranceFinancial Services7,0965%6068CartierFranceLuxury6,89726%6149DellUnited StatesTechnology6,845-10%6259XeroxUnited StatesBusiness Services6,7791%6362AllianzGermanyFinancial Services6,7108%6472PorscheGermanyAutomotive6,47126%6573NissanJapanAutomotive6,20325%6664KFCUnited StatesRestaurants6,1923%6756NintendoJapanElectronics6,086-14%6865PanasonicJapanElectronics5,8211%6966SpriteUnited StatesBeverages5,8112%70NEWDiscoveryUnited StatesMedia5,7560%7154Morgan StanleyUnited StatesFinancial Services5,724-21%7284PradaItalyLuxury5,57030%7375ShellNetherlandsEnergy5,53516%7474VisaUnited StatesFinancial Services5,46511%7570Tiffany & Co.United StatesLuxury5,4405%76773MUnited StatesDiversified5,41316%7782BurberryUnited KingdomLuxury5,18920%7867MTVUnited StatesMedia4,980-12%7978AdobeUnited StatesTechnology4,8998%8085John DeereUnited StatesDiversified4,86515%8179Johnson & JohnsonUnited StatesFMCG4,7779%8283Johnnie WalkerUnited KingdomAlcohol4,74510%8387KiaSouth KoreaAutomotive4,70815%8476SantanderSpainFinancial Services4,660-2%85NEWDuracellUnited StatesFMCG4,6450%8681Jack Daniel'sUnited StatesAlcohol4,6427%8771AvonUnited StatesFMCG4,610-11%8891Ralph LaurenUnited StatesApparel4,58414%89NEWChevroletUnited StatesAutomotive4,5780%9080KleenexUnited StatesFMCG4,4282%9188StarbucksUnited StatesRestaurants4,3998%9292HeinekenNetherlandsAlcohol4,33110%9389CoronaMexicoAlcohol4,2765%9486Pizza HutUnited StatesRestaurants4,2692%9590SmirnoffUnited KingdomAlcohol4,2625%9696Harley-DavidsonUnited StatesAutomotive4,23010%9794MasterCardUnited StatesFinancial Services4,2068%9899FerrariItalyAutomotive4,0136%9998Mo?t & ChandonFranceAlcohol3,9433%100100GapUnited StatesApparel3,9205%历年排行榜2012年Interbrand全球最佳品牌100强排行榜2011年Interbrand全球最佳品牌100强排行榜2010年Interbrand全球最佳品牌100强排行榜2013年Interbrand全球最佳品牌100强排行榜